Local businesses continue to see many challenges on all fronts. This is especially true when it comes to marketing their products and services online. For many businesses a website is simply an electronic calling card that is underutilized. If that sounds familiar, you may want to consider how about methods that will get your website working for your business in our increasingly digital world.
With most people using search engines to find what they want these days and with more and more of these searches for local businesses being conducted on mobile devices such as tablets and smart phones, it is wise to get your website and your online marketing strategy current. To ignore the online world puts your business at a competitive disadvantage.
Google and the other search engines have made local search and serving up local results a top priority. To make it as easy as possible for your potential customers to find you when they are searching locally, you need to specifically address what it takes to get your website ranking locally.
Here are some tips that will help you get local traffic with your local SEO.
Check your online accuracy: On your website and everywhere else your information is listed online you must make sure your name, address and phone number are accurate and the same. Consistency is vital. Think about it. When have you last updated any of your online listings? Are they up to date?
No time? Well, it is either time or money! If you don’t have the time, then you’ll need to spend the money to have a professional take care of this for you. Having consistent, up to date listings is a validation factor in the eyes of the search engines. This is not to be overlooked. If you have different phone numbers, addresses, etc floating around on the web, you can kiss any hope of ranking locally goodbye. Every detail counts. Yelp must match Google+, which needs to match your local Chamber of Commerce listing, which must match your Facebook page and on and on.
The Information Must Be Completely Filled Out: Every single listing that you have in every social media account and every local directory must be filled out completely and with the same information.
Be as complete as each source allows you to be. Some sites allow more space than others. Use up as much as they allow to maximize your local search engine optimization.
Build Out Your Social Media Accounts: No skimping here! Many people will only check out all your social accounts without looking at your website. They want to know what others have to say about you and your business. They check social media sites for comments and for reviews.
Do not think that social media replaces a traditional website. Many so-called “experts” who are simply pushing social media services will lead you down the wrong path with that poor advice!
Anything you can do with your website that makes it more local focused will be a benefit to you and help your local SEO efforts and your online marketing.
There’s some great information about this topic around the web that can help you and your business. If you want to learn more, here is a quality source to learn about local search engine optimization.